Redesign of Starbucks Menu
Wednesday, February 16, 2011
Group’s Experience
¨It’s rather an enjoying & fruitful experience ^0^
¨Speed is Everything !
¨But must also be aware to maintain quality
of Service level while dealing with the speedy service.
For the research next time, it’s more interesting
to look at the hidden message with regard to
place you want to interview that can help us gain
deeper insights ahead of perceiving things at surface
value.
Solution
¨Create a Menu Interface on each table and the customers will have the order info and once they have decided, the order will be transmitted to main server counter.
¨This saves time and people can freely choose without having to worry about the queue behind them.
Hidden Message in Starbucks
¨Customers show discontentment and throw all sort of complaints with regard to speed of service on manager.
¨Manager’s mood gets affected and vent his anger on his subordinates, this is a typical scenario that can be seen everywhere
we human love compliments and hate to be screwed !
Why Starbucks?
¨Every member in our group has a common liking. And that is patronizing Starbucks.
¨Starbucks has been rising rapidly over the past few years, and thus a need to upgrade their services. And eventually creating a design opportunity for us.
Focus
¨Based on social Interaction
¨Life can be better and more convenient if the
world is based on improving service quality
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